Friday Feature: Brilliant Sole, Virtual Reality, and the Trek to the Top

On Monday, April 3rd, while the Tar Heels took home the win for the NCAA, Brilliant Sole took home the win for NCTM—that is, the first North Carolina Tech Madness hosted by ExitEvent and Adzerk.

Competing parallel to the basketball phenomenon, Brilliant Sole was one of 64 startups in the vote-based challenge. It was one of the youngest businesses in the running at only one year old, but its revolutionary approach to virtual reality locomotion with smart footwear controllers helped it overtake more established companies.

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